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Podcast: Branding Japan’s Food  From Meibutsu to Washoku

Podcast: Branding Japan’s Food From Meibutsu to Washoku

Katarzyna J. Cwiertka and Yasuhara Miho’s Branding Japan’s Food: From Meibutsu to Washoku (University of Hawaii Press, 2020) explores historical and contemporary practices of place branding through food in Japan. The book’s narrative centers on the event that...

‘I am strongly convinced that the role of an academic should not be confined to research alone, but must include educating the public and correcting misconceptions perpetuated by the popular media.’

Katarzyna.J. Cwiertka

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